It appears from a report put out in 2007 that the once unquestionable integrity of Consumer Reports research work may now be called into question. For decades, the public has steadfastly relied on this research organization/magazine to be the voice of reason in a mass marketing society where the first victim of an effective promotional campaign is all too often the truth. So are they too now fudging their own test processes and data? Why not you be the judge on that.
Dealing With That “Vocal Element” When Your Trying to Look Your Best

Consumer Reports anti wrinkle creams report takes aim at product users
Be it buying expensive designer clothing or fashion accessories, having your nails done, joining an indoor tanning salon, getting a nip and tuck job at a local clinic or purchasing and using topical cosmetic products. We all know that theres always going to be that “vocal element” in the crowd thats going to have some sort of problem with it. It can even go as far a some turkey pulling out his or her bible and claiming that vanity is a sin.
Was This Consumer Reports Anti Wrinkle Creams Study Biased??
So whats the deal with the people at Consumer reports? How is it that they would allow a study like this to be put out that beginning with its first sentence, appears to be at least written by that “vocal element”. What in the hell do the people at Consumer Reports care if some lady in Tuscaloosa wants to spend her own money to look just a little bit better if she feels like it!
Two Blatant Errors In the Very First sentence - Whaaaat!!!

Two mistakes in the first sentence is off to a bad start
So lets check out this first sentence on whats supposed to be an unbiased scientific research report. “We have all heard the claims”. What freaking claims are they talking about! Are they suggesting that virtually all topical skin care product manufacturers all make the same “claims”. Also they aren't spoken, they're “printed”! As any high school English composition instructor can tell you, it should have been “We have all read the claims” because containers of hand cream can't talk!
Consumer Reports Advises That 10% Wrinkle Reduction Just Isn't Worth It!
Okay. So their first sentence contains two blatant errors that no credible scientific report should have in it. Blatant, biased sarcasm and a blatant compositional error. Lets just move on from there though because after all, theres more then one sentence in this so called “scientific report”. A report that in its final analysis advises all men and women out there who are concerned about their looks, that a “10% improvement just isn't worth it”.
Obviously a Low Budget Study Project

Hey Buddy. Can you spare a little change for a consumer products study?
Now with so many products to select for this Consumer Reports Anti Wrinkle Creams Study, I was more than a little anxious to read it. Hey! I could finally learn how so many of the products that I've seen advertised online stacked up. Well what a shock when I saw that this popular internationally distributed magazine could only afford to test but a mere handful of them. Whats the deal?! One would think that they would have gone through and picked some of the more popular new age wrinkle cream products! A Whole basket full!
Why Did the Consumer Reports Anti Wrinkle Creams Study Test So Few Products?
Nope! Sorry folks! All they chose to use in this test were a few primarily ultra-expensive French made products in the $200+ price range and a few cheaper products right out of your corner market in the $10+ price range. They did test a couple popular mid range priced products. Names that you might recognize, such Strivectin but that was about it. Finally, aside from their snide reference in their first sentence to so called “claims”, the report never mentions any details about what any specific products are advertised to do! Nothing!!
How Come They Avoided Mentioning Product Claims In Detail?

Hey! Don't ask questions!
The reason for that is simple and thats because if they had printed manufacturers claims, they would have found that their study results actually backed up what so many anti wrinkle cream manufacturers have printed on their labels. You see, not one product manufacturer claims that their anti wrinkle creams will completely eliminate wrinkles. Also most all claim that their products produce cumulate results. They take time! How much time???
If it Doesn't Eliminate Your wrinkles Completely - Dump It!!
Consumer reports says that after 90 days, if a product has diminished wrinkles by 10%, you should simply toss it in the trash can and never try to do anything about your wrinkles again. Your simply stuck with them and thats life. Hey! What about another 90 days you freakin idiots! Can you believe it?! So they're saying that the best products tested that actually did produce 10% wrinkle reduction on day 90, stopped working and did nothing more on day 91 or 92!!!
Eliminating Your Wrinkles Is Just a Big Waste Of Money Anyway!!!

Consumer Reports advises that you simply learn to acccept your wrinkles
Can you believe that they actually have the gall to explain their logic? They claim in the Consumer Reports Anti Wrinkle Cream Study that “not one cream was found to eliminate wrinkles completely” and therefore they're all considered a waste of money. Also because so many were found to produce different rates of improvement on different people in the test study, they're therefore unpredictable and a waste of money.
If Anti Wrinkle Creams Don't Work the Same On Everyone - Dump All Of Em!!!
Every anti wrinkle cream maker out there will be the first to tell you that all people and all skin types are different and that you shouldn't expect the same results that the next person achieved from using any one product. Some results are better and some are not so “better”. Hey! Everyone knows this! Thats why they have serums and other treatment products that are so often recommended to be used in conjunction with anti wrinkle creams. Hey Mr. Consumer Reports! Did you test any anti oxidant serums?? No?? Well why not?? I thought so!
You Really Have Got To Be Kidding Me!!

Don't try this at home kids
Finally, the Consumer Reports Anti Wrinkle cream Study makes some mention of an “wrinkle measuring machine” that they used to measure the results. This machine was how they came up with the quantitative 10% improvement figure! Can you believe it?! A “wrinkle-o-matic-altra-nutronic-nebulizer”! Now just who's really slinging the “BS” here? What is this machine and what is its margin for error? Even alcohol breath tests machines that are used in court have a margin for error and have to be periodically re-calibrated. Do they really think the public is just that stupid??!!
10% Fewer Wrinkle On My 50 Year Old Face Equals Five Years Off - I'll Take That”!!
What about skin tone and elasticity? Did it measure that? Did it measure how crows feet bunch up “or don't bunch up” when a person smiles after using an anti wrinkle product? Can you just picture some grim, gray haired scientist in horn rimmed glasses plugging some devise to some poor womans face to test a skin cream??? What a riot! I don't know about you but a 10% wrinkle reduction off my 50 year old face works out to be 5 years younger in 90 days and I'll gladly take that!
August 16th, 2009 at 7:07 pm
I’ve been meaning to comment since a while back when I actually found this blog but never have! Thanks for the info!